Thursday, April 30, 2009

Loleta Cheese Factory

Chronicle Feature

Last day
Karina Moreno Rojas
  • XXX Closing of the Fair
  • International Book
  • Theft from 3 to 10 percent of books during the fair

Last day. General admission 15 pesos, 10 students and teachers, children under 6 are free. Bustling and anxiety in line, "Give me two tickets, ask for some while others already enter the premises: Former Palace of Mining Tacuba No. 5, in the heart of Mexico City.
More than 3000 people a day during the weekends, "weekday no more than 500 calculation," said Alberto Romero, head of the publisher of the National Council for Culture and the Arts (Conaculta).
For two weeks the Mining Palace has been host of the XXX International Book Fair with the participation of editors of various universities, including: La Universidad Veracruzana, Universidad Michoacana de San Nicolás Hidalgo, Pedagogical University, among others.
also gathered large publishing houses such as Santillana Group, Ocean, Larousse, National Geographic, Selectur, Porrua, Fondo de Cultura Economica (FCE), Siglo XXI and Metro Group, to name a few.
Under the dome-shaped flower with eight petals that protect from intense sun, people walking from one place to another in search of texts that require a novelty to invite them the concern of reading, buying videos, attending workshops, lectures and conferences that are offered, or simply eating a croissant, a salad of mushrooms, or a "baguette" with ham in the cafeteria of the place: Tarumba, flavor, aroma and poetry.
sales expectations and support the site by those responsible for publishing are low, "at this time yesterday there was a lot more people, is lower today," expected that the latter is the best-selling every year so, but today is lazy. "
They stressed that the main benefits of having a space, certainly nothing cheap (from 100 thousand to 400 thousand pesos) within the fair are: that people locate the various titles to the publisher who manage, publicize various novelty books, advertise and sell the image of publishers offering diverse collection, dissemination and advocacy, and expose more than 60 percent of all titles handled by each of the publishers.
"What leaks? oh yes, theft and abuse of books Very much, "says José Luis Castillo," in the case of Grupo Planeta is 5 or 10 percent of the total sale of books, something like 40 to 50 thousand dollars. " However
, Siglo XXI Porrúa have not had such bad luck, the theft was of only 3 percent in previous years, "something like 20 extra material, not a lot are like 3 500 pesos," said Eduardo Morales. For its part, the FCE has suffered the theft of materials and reselling them in the alley, "do not know is something that affects us most. Imagine, a book whose normal cost is 100, the passageway resellers give it to 20, "says José María Díaz, head of the editorial.
As a symbol of plurality, there are children browsing a tale of EGF and youth watching the Kama Sutra, an old man who requested the book The Open Veins of Latin America and who does long line at Kirby Comic's to buy a shirt emblazoned with some of the images of the cartoons.
While the tumult of people from Kirby Comic's is excited from t-shirts, shirts, hats and comics; Conaculta, empty, announces its most expensive text Czars: Art & Culture of the Russian empire of 750 pesos.
But nothing compares to the 4 400 pesos it costs Porrúa legal encyclopedia or the book The University: the stage and history belonging to twenty-first century at a cost of 3 700 pesos.
Among the best-selling titles during the International Book Fair are: The family Burron first volume of Gabriel Vargas, The catalog of Persia: Fragments of Paradise, The Open Veins of Latin America by Eduardo Galeano, Inkspell and Inkheart by Cornelia Funke, Pancho Villa: narrative biography of the author Paco Ignacio Taibo II, of the UNAM's vision of the vanquished of Portillo and the short Peter and the Wolf, and Twilight a bestseller by author Stephenie Meyer. As the hours pass
the presence of people is more intense, the walk is slow, their bodies slide over each other as in the Insurgentes station at six o'clock. People in suits, some with shirts of Cruz Azul, pumas from Barcelona University and show themselves everywhere. Upstairs
is a sculpture by Sergio Peraza as a tribute to Amado Nervo, poet, storyteller, literary critic and essayist born Mexican Tepic (Nayarit) in 1870, who died with only 49 years old in 1919 in Uruguay.
are already two in the afternoon, Cristina Pacheco talks about his new book sells wooden bird burro, while at the recital of poetry, the actor Gastón Melo performs works by Manuel Gutiérrez Nájera. Simultaneously, in the auditorium Bernardo Quintana is the conference visit Darwin genomes, conclusions and reflections.
On the first floor can be seen Publications Review Process, the newspaper El Financiero, Embassy of the Dominican Republic, texts of the Ministry of Foreign Affairs, the editor of the Government of Veracruz, universities and the newspaper La Jornada from the sale of yearbooks and works produced in conjunction with publishers as Alfaguara and Clio, this is the case The Death of Artemio Cruz by the writer Carlos Fuentes.
On this occasion, been invited to the fair is San Luis Potosi, which offers a small room with red walls to sit and read and browse the readings and are the town hall, schools, universities, state government publications or independent.
And though the years pass, the classics never die, at least that is suggests that the be the collection of Porrua, Know how ... the most sought after texts of the family Burron. Well as books of yesterday are part of the concerns and responsibilities of today: The Capital of Karl Marx, George Ibargüengoitia Two crimes and Pedro Páramo by Juan Rulfo of older titles from publishers.
Today, the last day. With bag in hand and bought a few books, people heated, and with tongue hanging out trying to drench your lips in vain, are removed from the Palace of Mines belonging to the UNAM. Others come to the last courageous book presentation where Silvia Olmedo unveils its work: Ask Silvia ... Eva's secrets.


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